Google offers $120,000 in free advertising per year to eligible nonprofits with 501(c)(3) status, or $10,000 per month.
Here’s the problem. Most organizations have no idea how to effectively use AdWords. Did you know it is difficult to spend money on advertising, and even more difficult to spend it well? This is especially true in the case of ad grants, where there are some extra restrictions that make it more difficult to comply and take advantage of the full grant.
That is why the average self-managed Google Ad Grant account only spends about $3,960 a year, and leaves about $116,000 on the table. Imagine how many people you could reach with your mission with that much advertising. That’s at least 60,000 visitors to your website per year!
Don’t leave $116,000 on the table, let an experienced individual who believes in your cause manage that account for you. If I believe in your organization, I will wave any and all set-up fees, and only start charging you if you win the Google Ad Grant (which I will help you with if you haven’t already gotten it). Oh, and my billing only starts when you get over $2,000 in spend in one month.
Typically I charge 15% of ad spend to for-profit companies with a $10,000 budget, so they pay for ads and pay for my experience. That price is really good compared to the rest of the market who charges big up-front fees and has all sorts of hidden upcharges.
To manage Ad Grant accounts I only charge $1,000 a month. That is both a massive discount from my normal fees, but also because the endgame is to get $10,000 in free advertising a month, and you only start paying after $2,000 a month, it is a 200%-1000% ROI immediately.
Furthermore, the results you get from an expert’s ongoing maintenance and optimization of the account will return dividends like crazy. My goal is not just to help you achieve $10k a month in spend, it is also to continuously optimize that $10k in spend to get the most results out of it, whatever results mean for your nonprofit.
Let’s examine a hypothetical use case.
You’re a church with 501(c)(3) status in a town of about 100,000 people. You have two goals with this campaign, to drive new members but also to hopefully minister to people and remind them that Jesus wants a relationship with them. How many new members do you think you might get if many people who move to your town and search for a church ends up on your website? How many people will hear the Gospel when they look for activities and end up at your Church’s events?
I have a strong Faith and have been deeply involved with ministry for as long as I can remember. When I get on a call with your faith based organization, I will pray with you that God’s Will be served through the medium of digital advertising.
However, remember that I am just as effective with other charitable organization accounts, so if you are a non-church charity don’t let my passion for ministry scare you away!
- I will fill out and submit the Google Ad Grant application for you for $120k in advertising a year. Hiring me may bring more than $120k in value to your organization at a fraction of the cost.
- I will build out and fully manage your ad grant advertising account.
- As your advertising consultant with experience in all areas of digital marketing, I will advise you in key areas to improve your online presence.
- Clear monthly reporting.